Growth intelligence
Membership acquisition
Trace one reconciled acquisition population from first visit to new membership, then isolate the branches, channels, and membership products driving the outcome.
Data through Jun 30, 2026
Acquisition controls
Every metric, ranking, trend, and funnel stage uses the same selected population.
Selected population
Acquisition summary
Total new members always reconcile to the online and in-branch origins below.
Total new members
0 origin variance
Online members
Branch members
Member value
Visitor to member
Momentum
Weekly member origin
Online and branch membership starts share one weekly scale for an honest origin comparison.
Where growth lands
Branch contribution
Branches ranked by new members in the current selection.
How demand arrives
Channel contribution
Channels ranked on the same selected member population.
Cohort progression
Digital membership funnel
Each stage is generated from the preceding stage, so the flow cannot increase downstream.
Conversion and leakage
Stage efficiency
Step conversion uses the immediately preceding stage; drop-off is never inferred from unrelated totals.